{"id":3369,"date":"2025-05-16T13:53:38","date_gmt":"2025-05-16T16:53:38","guid":{"rendered":"https:\/\/comunicacaoestrategicacps.com.br\/blog\/?p=3369"},"modified":"2025-05-16T13:53:39","modified_gmt":"2025-05-16T16:53:39","slug":"bni-cambui-e-unimart-reunem-cerca-de-100-empresarios-e-lojistas-para-evento-de-vendas-e-networking","status":"publish","type":"post","link":"https:\/\/comunicacaoestrategicacps.com.br\/blog\/bni-cambui-e-unimart-reunem-cerca-de-100-empresarios-e-lojistas-para-evento-de-vendas-e-networking\/","title":{"rendered":"BNI Cambu\u00ed e Unimart re\u00fanem cerca de 100 empres\u00e1rios e lojistas para evento de vendas e networking"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-3369\" data-postid=\"3369\" class=\"themify_builder_content themify_builder_content-3369 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"922\" height=\"1024\" src=\"https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2025\/05\/bni-unimart-1-922x1024.jpeg\" alt=\"\" class=\"wp-image-3370\" srcset=\"https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2025\/05\/bni-unimart-1-922x1024.jpeg 922w, https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2025\/05\/bni-unimart-1-270x300.jpeg 270w, https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2025\/05\/bni-unimart-1-768x853.jpeg 768w, https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2025\/05\/bni-unimart-1-scaled.jpeg 1152w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/figure>\n\n\n\n<p><strong>Campinas, 17 de abril de 2025<\/strong> &#8211; Como as conex\u00f5es entre pessoas e as vendas est\u00e3o diretamente interligadas no mundo do neg\u00f3cio. Esse foi o foco de um evento promovido pelo BNI Cambu\u00ed em parceria com o Unimart Shopping Campinas nesta ter\u00e7a-feira, com a presen\u00e7a de cerca de 100 empres\u00e1rios, profissionais e lojistas do centro de compras.&nbsp; A proposta da a\u00e7\u00e3o in\u00e9dita foi apresentar informa\u00e7\u00f5es do mercado, gerar insigts para melhorar o desempenho dos neg\u00f3cios e das vendas, al\u00e9m de fomentar o networking entre os participantes.<\/p>\n\n\n\n<p>O publicit\u00e1rio e empres\u00e1rio Rog\u00e9rio Moreira, um dos respons\u00e1veis pela organiza\u00e7\u00e3o do evento pelo BNI Cambu\u00ed, abriu o encontro com alguns n\u00fameros do mercado de shopping center no Brasil, destacando o crescimento do setor nos \u00faltimos anos e perspectivas para 2025.<\/p>\n\n\n\n<p>Entre os n\u00fameros, ele destacou um&nbsp; balan\u00e7o divulgado pela Associa\u00e7\u00e3o Brasileira de Shopping Centers (Abrasce),&nbsp; que apontou que o setor registrou no ano passado um faturamento de R$ 198,4 bilh\u00f5es, com o recorde de vendas. A alta foi de 1,9% em rela\u00e7\u00e3o a 2023. Outro dado foi em rela\u00e7\u00e3o ao fluxo de pessoas que passaram pelos centros de compra: 476 milh\u00f5es de frequentadores por m\u00eas no ano passado.<\/p>\n\n\n\n<p>Moreira lembrou que os investimentos em diversas a\u00e7\u00f5es de marketing e de relacionamento por parte dos empres\u00e1rios e lojistas precisam estar no radar para fomentar as vendas, al\u00e9m de cultivar e fidelizar os clientes. \u201cNo caso do shopping center, ele faz a sua parte, atraindo p\u00fablico com suas a\u00e7\u00f5es, mas fazer com que o cliente v\u00e1 at\u00e9 a loja e fa\u00e7a as compras \u00e9 uma tarefa que cabe ao lojista, com desenvolvimento de a\u00e7\u00f5es pr\u00f3prias\u201d, disse ele.<\/p>\n\n\n\n<p>Outro ponto destacado pelo publicit\u00e1rio diz respeito ao fortalecimento do chamado networking entre lojistas e empres\u00e1rios. \u201cAtualmente, segundo estudos, cerca de 90% das vendas ou neg\u00f3cios gerados s\u00e3o decorrentes de indica\u00e7\u00f5es e do marketing de influ\u00eancia das pessoas\u201d, lembrou. \u201cPor isso, \u00e9 importante que sejam criadas estrat\u00e9gias que fomentem a troca de experi\u00eancias e o fortalecimento do networking em grupos, que podem potencializar as indica\u00e7\u00f5es e gera\u00e7\u00e3o de vendas\u201d, completou Moreira.<\/p>","protected":false},"excerpt":{"rendered":"<p>Campinas, 17 de abril de 2025 &#8211; Como as conex\u00f5es entre pessoas e as vendas est\u00e3o diretamente interligadas no mundo do neg\u00f3cio. Esse foi o foco de um evento promovido pelo BNI Cambu\u00ed em parceria com o Unimart Shopping Campinas nesta ter\u00e7a-feira, com a presen\u00e7a de cerca de 100 empres\u00e1rios, profissionais e lojistas do centro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-3369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empreendedorismo","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BNI Cambu\u00ed e Unimart re\u00fanem cerca de 100 empres\u00e1rios e lojistas para evento de vendas e networking - Comunica\u00e7\u00e3o Estrat\u00e9gica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comunicacaoestrategicacps.com.br\/blog\/bni-cambui-e-unimart-reunem-cerca-de-100-empresarios-e-lojistas-para-evento-de-vendas-e-networking\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BNI Cambu\u00ed e Unimart re\u00fanem cerca de 100 empres\u00e1rios e lojistas para evento de vendas e networking - Comunica\u00e7\u00e3o Estrat\u00e9gica\" \/>\n<meta property=\"og:description\" content=\"Campinas, 17 de abril de 2025 &#8211; Como as conex\u00f5es entre pessoas e as vendas est\u00e3o diretamente interligadas no mundo do neg\u00f3cio. Esse foi o foco de um evento promovido pelo BNI Cambu\u00ed em parceria com o Unimart Shopping Campinas nesta ter\u00e7a-feira, com a presen\u00e7a de cerca de 100 empres\u00e1rios, profissionais e lojistas do centro [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/comunicacaoestrategicacps.com.br\/blog\/bni-cambui-e-unimart-reunem-cerca-de-100-empresarios-e-lojistas-para-evento-de-vendas-e-networking\/\" \/>\n<meta property=\"og:site_name\" content=\"Comunica\u00e7\u00e3o Estrat\u00e9gica\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-16T16:53:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-16T16:53:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2025\/05\/bni-unimart-1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/comunicacaoestrategicacps.com.br\\\/blog\\\/bni-cambui-e-unimart-reunem-cerca-de-100-empresarios-e-lojistas-para-evento-de-vendas-e-networking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/comunicacaoestrategicacps.com.br\\\/blog\\\/bni-cambui-e-unimart-reunem-cerca-de-100-empresarios-e-lojistas-para-evento-de-vendas-e-networking\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/comunicacaoestrategicacps.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/8d447568a01edd36a56dbbcb702b02fc\"},\"headline\":\"BNI Cambu\u00ed e Unimart re\u00fanem cerca de 100 empres\u00e1rios e lojistas para evento de vendas e networking\",\"datePublished\":\"2025-05-16T16:53:38+00:00\",\"dateModified\":\"2025-05-16T16:53:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/comunicacaoestrategicacps.com.br\\\/blog\\\/bni-cambui-e-unimart-reunem-cerca-de-100-empresarios-e-lojistas-para-evento-de-vendas-e-networking\\\/\"},\"wordCount\":396,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/comunicacaoestrategicacps.com.br\\\/blog\\\/bni-cambui-e-unimart-reunem-cerca-de-100-empresarios-e-lojistas-para-evento-de-vendas-e-networking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/comunicacaoestrategicacps.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/bni-unimart-1-scaled.jpeg\",\"articleSection\":[\"Empreendedorismo\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/comunicacaoestrategicacps.com.br\\\/blog\\\/bni-cambui-e-unimart-reunem-cerca-de-100-empresarios-e-lojistas-para-evento-de-vendas-e-networking\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/comunicacaoestrategicacps.com.br\\\/blog\\\/bni-cambui-e-unimart-reunem-cerca-de-100-empresarios-e-lojistas-para-evento-de-vendas-e-networking\\\/\",\"url\":\"https:\\\/\\\/comunicacaoestrategicacps.com.br\\\/blog\\\/bni-cambui-e-unimart-reunem-cerca-de-100-empresarios-e-lojistas-para-evento-de-vendas-e-networking\\\/\",\"name\":\"BNI Cambu\u00ed e Unimart re\u00fanem cerca de 100 empres\u00e1rios e lojistas para evento de vendas e networking - 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