{"id":3791,"date":"2026-01-18T13:16:30","date_gmt":"2026-01-18T16:16:30","guid":{"rendered":"https:\/\/comunicacaoestrategicacps.com.br\/blog\/?p=3791"},"modified":"2026-01-18T13:16:31","modified_gmt":"2026-01-18T16:16:31","slug":"reforma-tributaria-inibe-repasses-indevidos-para-lojistas","status":"publish","type":"post","link":"https:\/\/comunicacaoestrategicacps.com.br\/blog\/reforma-tributaria-inibe-repasses-indevidos-para-lojistas\/","title":{"rendered":"Reforma tribut\u00e1ria inibe repasses indevidos para lojistas"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-3791\" data-postid=\"3791\" class=\"themify_builder_content themify_builder_content-3791 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2026\/01\/gustavo-682x1024.jpeg\" alt=\"\" class=\"wp-image-3792\" srcset=\"https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2026\/01\/gustavo-682x1024.jpeg 682w, https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2026\/01\/gustavo-200x300.jpeg 200w, https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2026\/01\/gustavo-768x1153.jpeg 768w, https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2026\/01\/gustavo-1023x1536.jpeg 1023w, https:\/\/comunicacaoestrategicacps.com.br\/blog\/wp-content\/uploads\/2026\/01\/gustavo-scaled.jpeg 853w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<p>Aumento de pre\u00e7os est\u00e3o embutidos em cl\u00e1usulas abusivas nos contratos de shoppings com locat\u00e1rios, alerta advogado<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Campinas, 12 de janeiro de 2025<\/strong> &#8211; Nos \u00faltimos meses, t\u00eam se tornado cada vez mais frequentes altera\u00e7\u00f5es unilaterais promovidas por administradoras de shopping centers em seus contratos de loca\u00e7\u00e3o, especialmente com a inclus\u00e3o de cl\u00e1usulas que transferem ao lojista obriga\u00e7\u00f5es tribut\u00e1rias. Um exemplo recorrente das altera\u00e7\u00f5es abusivas \u00e9 a inclus\u00e3o de cl\u00e1usula que prev\u00ea que o aluguel mensal corresponderia a um \u201cvalor l\u00edquido\u201d (valor da loca\u00e7\u00e3o), acrescido da imposi\u00e7\u00e3o \u00e0 locat\u00e1ria do pagamento de todos os tributos, encargos ou obriga\u00e7\u00f5es fiscais atuais ou futuros, incidentes sobre o aluguel, inclusive os decorrentes da reforma tribut\u00e1ria, com acr\u00e9scimo autom\u00e1tico ao valor do aluguel, sem necessidade de aviso pr\u00e9vio.<\/p>\n\n\n\n<p>Com essa pr\u00e1tica, a cl\u00e1usula que vem sendo impostos pelos administradores dos centros de compra autoriza, de forma irregular, a cobran\u00e7a de encargos al\u00e9m dos que j\u00e1 s\u00e3o cobrados e n\u00e3o disp\u00f5e o valor exato que ser\u00e1 devido, fato que pode gerar inseguran\u00e7a jur\u00eddica e questionamentos judiciais.<\/p>\n\n\n\n<p>Segundo o advogado Gustavo Maggioni, especialista em direito de shopping center e atual presidente da comiss\u00e3o de shopping center da Ordem dos Advogados do Brasil (OAB) Campinas, esse tipo de cl\u00e1usula \u00e9 juridicamente question\u00e1vel e, em muitos casos, manifestamente abusiva e afronta o sistema tribut\u00e1rio brasileiro.<\/p>\n\n\n\n<p>\u201cA obriga\u00e7\u00e3o tribut\u00e1ria pertence ao contribuinte definido em lei, ou seja, \u00e0quele que aufere a renda ou pratica o fato gerador. No caso do aluguel, quem recebe o valor \u00e9 o locador, e \u00e9 ele o sujeito passivo natural dos tributos incidentes sobre essa receita\u201d, alerta Maggioni<\/p>\n\n\n\n<p>\u201cAssim, a tentativa das administradoras de shopping centers em tentar transferir integralmente ao lojista tributos que incidem sobre a renda do locador n\u00e3o altera o sujeito passivo da obriga\u00e7\u00e3o tribut\u00e1ria e n\u00e3o encontra respaldo jur\u00eddico\u201d, afirma ele.<\/p>\n\n\n\n<p>Ainda segundo Maggioni, a reforma tribut\u00e1ria n\u00e3o autoriza abusos contratuais e a liberdade contratual n\u00e3o permite transfer\u00eancia ilimitada de riscos. Ele orienta que os Lojistas precisam ler os aditivos contratuais que est\u00e3o sendo impostos e buscar orienta\u00e7\u00e3o jur\u00eddica especializada antes de aceitar altera\u00e7\u00f5es contratuais.<\/p>","protected":false},"excerpt":{"rendered":"<p>Aumento de pre\u00e7os est\u00e3o embutidos em cl\u00e1usulas abusivas nos contratos de shoppings com locat\u00e1rios, alerta advogado Campinas, 12 de janeiro de 2025 &#8211; Nos \u00faltimos meses, t\u00eam se tornado cada vez mais frequentes altera\u00e7\u00f5es unilaterais promovidas por administradoras de shopping centers em seus contratos de loca\u00e7\u00e3o, especialmente com a inclus\u00e3o de cl\u00e1usulas que transferem ao [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-3791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advocacia-e-juridico","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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